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In the permanent hair straightening category, you will find the most advanced products to achieve smooth, shiny and healthy-looking hair. We offer a wide range of treatments: keratin straightening, nanoplastia, amino acid nanoplastia, protein nanoplastia, biological keratin, as well as hair botox straightening and more. These treatments not only straighten but also repair and strengthen the hair from within. Enjoy silky, frizz-free hair that is easy to style and long-lastingly smooth

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  • Categories: Amino acid Nanoplastia
  • Categories: Hair Botox straightening
  • Categories: NanoProtein hair straightening
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
  • New
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
  • New
The Pre-Treatment Cleansing Shampoo 1000ml is a professional purifying shampoo designed to perfectly prepare the hair for any salon treatment. It removes impurities, product build-up, and excess sebum while opening the hair cuticles for optimal absorption of active ingredients. Enriched with keratin, panthenol, and...
€29.99Price
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
  • New
The Pre-Treatment Cleansing Shampoo 1000ml is a professional purifying shampoo designed to perfectly prepare the hair for any salon treatment. It removes impurities, product build-up, and excess sebum while opening the hair cuticles for optimal absorption of active ingredients. Enriched with keratin, panthenol, and...
€29.99Price
Nanoprotein LumiLiss 1000ml Brazilian straighteningNanoprotein LumiLiss 1000ml Brazilian straightening
€198.56Price
Nanoprotein LumiLiss 1000ml Brazilian straighteningNanoprotein LumiLiss 1000ml Brazilian straightening
NanoProtein Lumi Liss – Smoothing & Reconstructing Hair Treatment without Formaldehyde (1000 ml) NanoProteiny Lumi Liss is more than just straightening – it’s a luxurious, formaldehyde-free hair ritual that smooths, restores, and nourishes. Powered by glyoxylic acid and enriched with natural oils (amla, coconut, rice, jasmine, shea butter) plus keratin, biotin, and...
€198.56Price
Nanoprotein LumiLiss 1000ml Brazilian straighteningNanoprotein LumiLiss 1000ml Brazilian straightening
NanoProtein Lumi Liss – Smoothing & Reconstructing Hair Treatment without Formaldehyde (1000 ml) NanoProteiny Lumi Liss is more than just straightening – it’s a luxurious, formaldehyde-free hair ritual that smooths, restores, and nourishes. Powered by glyoxylic acid and enriched with natural oils (amla, coconut, rice, jasmine, shea butter) plus keratin, biotin, and...
€198.56Price
Nanoprotein LumiLiss 200ml Brazilian straighteningNanoprotein LumiLiss 200ml Brazilian straightening
Nanoprotein LumiLiss 200ml Brazilian straighteningNanoprotein LumiLiss 200ml Brazilian straightening
NanoProtein Lumi Liss – Smoothing & Reconstructing Hair Treatment without Formaldehyde (200ml ) NanoProteiny Lumi Liss is more than just straightening – it’s a luxurious, formaldehyde-free hair ritual that smooths, restores, and nourishes. Powered by glyoxylic acid and enriched with natural oils (amla, coconut, rice, jasmine, shea butter) plus keratin, biotin, and horsetail...
€62.66Price
Nanoprotein LumiLiss 200ml Brazilian straighteningNanoprotein LumiLiss 200ml Brazilian straightening
NanoProtein Lumi Liss – Smoothing & Reconstructing Hair Treatment without Formaldehyde (200ml ) NanoProteiny Lumi Liss is more than just straightening – it’s a luxurious, formaldehyde-free hair ritual that smooths, restores, and nourishes. Powered by glyoxylic acid and enriched with natural oils (amla, coconut, rice, jasmine, shea butter) plus keratin, biotin, and horsetail...
€62.66Price
Premium Line Purple Homecare Set – Blonde Hair Shampoo and Mask with Purple Pigment 250ml + 250ml
A complete care set for blonde hair after salon treatments. The shampoo and mask with purple pigment neutralize yellow tones, strengthen strands, and restore softness and shine. Collagen, keratin, jojoba oil, and almond oil regenerate and protect the hair.
€32.00Price
Premium Line Purple Homecare Set – Blonde Hair Shampoo and Mask with Purple Pigment 250ml + 250ml
A complete care set for blonde hair after salon treatments. The shampoo and mask with purple pigment neutralize yellow tones, strengthen strands, and restore softness and shine. Collagen, keratin, jojoba oil, and almond oil regenerate and protect the hair.
€32.00Price
Premium Line Purple – Blonde Hair Mask with Purple Pigment 1000ml
Professional mask for blonde, bleached and color-treated hair. Regenerates and hydrates while neutralizing yellow tones. Enriched with collagen, keratin, jojoba oil, and almond oil.
€35.23Price
Premium Line Purple – Blonde Hair Mask with Purple Pigment 1000ml
Professional mask for blonde, bleached and color-treated hair. Regenerates and hydrates while neutralizing yellow tones. Enriched with collagen, keratin, jojoba oil, and almond oil.
€35.23Price
Premium Line Purple – Blonde Hair Shampoo with Purple Pigment 1000ml
Luxury shampoo for daily blonde hair care. Neutralizes yellow tones, strengthens hair with collagen and keratin. Contains purple pigment, betaine, glycerin, and emollients. Available in 250 ml and 1000 ml.
€35.24Price
Premium Line Purple – Blonde Hair Shampoo with Purple Pigment 1000ml
Luxury shampoo for daily blonde hair care. Neutralizes yellow tones, strengthens hair with collagen and keratin. Contains purple pigment, betaine, glycerin, and emollients. Available in 250 ml and 1000 ml.
€35.24Price
Shinique Hair Boost Elixir – Set of 4 Professional Hair Boosters 4x20ml | Diana Beauty & Creative
Shinique Booster Kit is an innovative set of four professional elixirs for precise hair care in salons and at home. Each booster delivers concentrated bioactive ingredients – amino acids, lipids, proteins, and emollients – targeting specific structural problems. Hydration, nutrition, reconstruction, and shine are combined to repair, protect, and beautify the hair fiber. Perfect as an add-on...
€50.08Price
Shinique Hair Boost Elixir – Set of 4 Professional Hair Boosters 4x20ml | Diana Beauty & Creative
Shinique Booster Kit is an innovative set of four professional elixirs for precise hair care in salons and at home. Each booster delivers concentrated bioactive ingredients – amino acids, lipids, proteins, and emollients – targeting specific structural problems. Hydration, nutrition, reconstruction, and shine are combined to repair, protect, and beautify the hair fiber. Perfect as an add-on...
€50.08Price
Shinique Kera Bloom Infusion Hair Botox Straightening 1 kg | Diana Beauty & Creative
Shinique Kera Bloom Infusion Hair Botox is a treatment that redefines professional hair care in salons. It is not classic keratin straightening nor just a simple mask – it is an intensive reconstructing therapy that works on three levels: inside the hair cortex, in the intercellular cement, and on the cuticle surface. Thanks to the synergy of hydrolyzed keratin, a complex of 20 amino acids,...
€120.54Price
Shinique Kera Bloom Infusion Hair Botox Straightening 1 kg | Diana Beauty & Creative
Shinique Kera Bloom Infusion Hair Botox is a treatment that redefines professional hair care in salons. It is not classic keratin straightening nor just a simple mask – it is an intensive reconstructing therapy that works on three levels: inside the hair cortex, in the intercellular cement, and on the cuticle surface. Thanks to the synergy of hydrolyzed keratin, a complex of 20 amino acids,...
€120.54Price
Shinique Sleek Elixir Amino Acid Nanoplastia Hair Straightening 1 kg | Diana Beauty & Creative
Shinique Sleek Elixir Amino Acid Nanoplastia is an exclusive, thermo-active treatment designed for demanding salons and clients looking for the ultimate results: straightening, repair, and color correction. The formula is based on an advanced amino acid complex, Allium Cepa bulb extract, cysteine, cysteamine, and a blend of luxurious plant oils and butters that synergistically rebuild the...
€200.82Price
Shinique Sleek Elixir Amino Acid Nanoplastia Hair Straightening 1 kg | Diana Beauty & Creative
Shinique Sleek Elixir Amino Acid Nanoplastia is an exclusive, thermo-active treatment designed for demanding salons and clients looking for the ultimate results: straightening, repair, and color correction. The formula is based on an advanced amino acid complex, Allium Cepa bulb extract, cysteine, cysteamine, and a blend of luxurious plant oils and butters that synergistically rebuild the...
€200.82Price
Shinique Sleek Elixir Amino Acid Nanoplastia Hair Straightening 1 kg | Diana Beauty & Creative
Shinique Sleek Elixir Amino Acid Nanoplastia is an exclusive, thermo-active treatment designed for demanding salons and clients looking for the ultimate results: straightening, repair, and color correction. The formula is based on an advanced amino acid complex, Allium Cepa bulb extract, cysteine, cysteamine, and a blend of luxurious plant oils and butters that synergistically rebuild the...
€50.08Price
Shinique Sleek Elixir Amino Acid Nanoplastia Hair Straightening 1 kg | Diana Beauty & Creative
Shinique Sleek Elixir Amino Acid Nanoplastia is an exclusive, thermo-active treatment designed for demanding salons and clients looking for the ultimate results: straightening, repair, and color correction. The formula is based on an advanced amino acid complex, Allium Cepa bulb extract, cysteine, cysteamine, and a blend of luxurious plant oils and butters that synergistically rebuild the...
€50.08Price