Redken is an American professional haircare brand, founded in New York in 1960. Known for its scientific approach and protein-based formulas, Redken set new standards in haircare and styling. Its shampoos, conditioners, masks, and styling products rebuild and strengthen hair from within, delivering shine, resilience, and salon-quality results. With a perfect balance of science, fashion, and innovation, Redken is trusted by professionals and clients worldwide.

Redken 5th Avenue NYC is one of the most iconic professional haircare brands globally. Born in the vibrant streets of New York, it pioneered the use of proteins – the natural building blocks of hair – to repair and protect strands.
Its wide portfolio includes solutions for all hair needs: strengthening, color protection, repair, and advanced styling.

✔ American heritage, rooted in New York’s energy
✔ Innovative protein-based formulas backed by science
✔ Professional quality for salons and at-home routines
✔ Complete portfolio from coloring to styling

Redken inspires both hair professionals and clients, blending science with style to redefine beauty every day.