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In the permanent hair straightening category, you will find the most advanced products to achieve smooth, shiny and healthy-looking hair. We offer a wide range of treatments: keratin straightening, nanoplastia, amino acid nanoplastia, protein nanoplastia, biological keratin, as well as hair botox straightening and more. These treatments not only straighten but also repair and strengthen the hair from within. Enjoy silky, frizz-free hair that is easy to style and long-lastingly smooth

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Premium Line Purple – Blonde Hair Mask with Purple Pigment 1000ml
Professional mask for blonde, bleached and color-treated hair. Regenerates and hydrates while neutralizing yellow tones. Enriched with collagen, keratin, jojoba oil, and almond oil.
€35.23Price
Premium Line Purple – Blonde Hair Mask with Purple Pigment 1000ml
Professional mask for blonde, bleached and color-treated hair. Regenerates and hydrates while neutralizing yellow tones. Enriched with collagen, keratin, jojoba oil, and almond oil.
€35.23Price
Premium Line Purple – Blonde Hair Shampoo with Purple Pigment 1000ml
Luxury shampoo for daily blonde hair care. Neutralizes yellow tones, strengthens hair with collagen and keratin. Contains purple pigment, betaine, glycerin, and emollients. Available in 250 ml and 1000 ml.
€35.24Price
Premium Line Purple – Blonde Hair Shampoo with Purple Pigment 1000ml
Luxury shampoo for daily blonde hair care. Neutralizes yellow tones, strengthens hair with collagen and keratin. Contains purple pigment, betaine, glycerin, and emollients. Available in 250 ml and 1000 ml.
€35.24Price
Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Diamond Hair Botox 1000 g
Professional set for deep hair straightening and repair. Includes: Bioplasty 250 g + Clarifying Shampoo 100 ml + Diamond Hair Botox 1000 g. Bioplasty smooths and rebuilds hair structure, while Diamond deeply nourishes, laminates, and adds mirror-like shine. Formaldehyde-free, safe for pregnant and breastfeeding women. Ideal for dry, dull, weak, or color-treated hair.
€150.97Price
Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Diamond Hair Botox 1000 g
Professional set for deep hair straightening and repair. Includes: Bioplasty 250 g + Clarifying Shampoo 100 ml + Diamond Hair Botox 1000 g. Bioplasty smooths and rebuilds hair structure, while Diamond deeply nourishes, laminates, and adds mirror-like shine. Formaldehyde-free, safe for pregnant and breastfeeding women. Ideal for dry, dull, weak, or color-treated hair.
€150.97Price
Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Diamond Hair Botox 1000 g + Thermal Straightening Iron
Complete salon treatment set: Bioplasty 250 g + Clarifying Shampoo 100 ml, Diamond Hair Botox 1000 g and Thermal Straightening Iron. Bioplasty straightens and restores, Diamond nourishes and laminates, while the iron seals in the effect. Formaldehyde-free and safe for pregnant and breastfeeding women.
€277.81Price
Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Diamond Hair Botox 1000 g + Thermal Straightening Iron
Complete salon treatment set: Bioplasty 250 g + Clarifying Shampoo 100 ml, Diamond Hair Botox 1000 g and Thermal Straightening Iron. Bioplasty straightens and restores, Diamond nourishes and laminates, while the iron seals in the effect. Formaldehyde-free and safe for pregnant and breastfeeding women.
€277.81Price
Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Pro Repair Complex
Professional set for salons: Bioplasty 250 g + Clarifying Shampoo 100 ml + Pro Repair Complex. Deep nourishment and straightening without formaldehyde or fumes. Repairs even burnt or rubbery hair. Ideal for bleached and damaged hair.
€188.72Price
Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Pro Repair Complex
Professional set for salons: Bioplasty 250 g + Clarifying Shampoo 100 ml + Pro Repair Complex. Deep nourishment and straightening without formaldehyde or fumes. Repairs even burnt or rubbery hair. Ideal for bleached and damaged hair.
€188.72Price
Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Pro Repair Complex + Thermal Straightening Iron
Advanced professional set for hair repair and straightening. Includes: Bioplasty 250 g + Clarifying Shampoo 100 ml, intensive Pro Repair Complex, and thermal straightening iron. Designed for highly damaged, weakened, or bleached hair. Pro Repair rebuilds structure, Bioplasty smooths, iron locks in results. Formaldehyde-free and safe for pregnant women.
€303.46Price
Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Pro Repair Complex + Thermal Straightening Iron
Advanced professional set for hair repair and straightening. Includes: Bioplasty 250 g + Clarifying Shampoo 100 ml, intensive Pro Repair Complex, and thermal straightening iron. Designed for highly damaged, weakened, or bleached hair. Pro Repair rebuilds structure, Bioplasty smooths, iron locks in results. Formaldehyde-free and safe for pregnant women.
€303.46Price
€15.99
Purify shampoo before the treatment 300 mlPurify shampoo before the treatment 300 ml
€15.99Price
Purify shampoo before the treatment 300 mlPurify shampoo before the treatment 300 ml
Purifying Shampoo 300 ml for Hair - Perfect Preparation for Hairdressing Treatments <span...
€15.99Price
Purify shampoo before the treatment 300 mlPurify shampoo before the treatment 300 ml
Purifying Shampoo 300 ml for Hair - Perfect Preparation for Hairdressing Treatments <span...
€15.99Price
Shinique Hair Boost Elixir – Set of 4 Professional Hair Boosters 4x20ml | Diana Beauty & Creative
Shinique Booster Kit is an innovative set of four professional elixirs for precise hair care in salons and at home. Each booster delivers concentrated bioactive ingredients – amino acids, lipids, proteins, and emollients – targeting specific structural problems. Hydration, nutrition, reconstruction, and shine are combined to repair, protect, and beautify the hair fiber. Perfect as an add-on...
€50.08Price
Shinique Hair Boost Elixir – Set of 4 Professional Hair Boosters 4x20ml | Diana Beauty & Creative
Shinique Booster Kit is an innovative set of four professional elixirs for precise hair care in salons and at home. Each booster delivers concentrated bioactive ingredients – amino acids, lipids, proteins, and emollients – targeting specific structural problems. Hydration, nutrition, reconstruction, and shine are combined to repair, protect, and beautify the hair fiber. Perfect as an add-on...
€50.08Price
Shinique Kera Bloom Infusion Hair Botox Straightening 1 kg | Diana Beauty & Creative
Shinique Kera Bloom Infusion Hair Botox is a treatment that redefines professional hair care in salons. It is not classic keratin straightening nor just a simple mask – it is an intensive reconstructing therapy that works on three levels: inside the hair cortex, in the intercellular cement, and on the cuticle surface. Thanks to the synergy of hydrolyzed keratin, a complex of 20 amino acids,...
€120.54Price
Shinique Kera Bloom Infusion Hair Botox Straightening 1 kg | Diana Beauty & Creative
Shinique Kera Bloom Infusion Hair Botox is a treatment that redefines professional hair care in salons. It is not classic keratin straightening nor just a simple mask – it is an intensive reconstructing therapy that works on three levels: inside the hair cortex, in the intercellular cement, and on the cuticle surface. Thanks to the synergy of hydrolyzed keratin, a complex of 20 amino acids,...
€120.54Price
Shinique Keratin Flow Professional Keratin Hair Straightening 1000ml | Diana Beauty & Creative
Shinique Keratin Flow is a modern, thermo-active keratin treatment designed for professional salons and demanding clients. Its unique formula, enriched with glyoxylic acid, triple hydrolyzed keratin and a complex of 20 amino acids, delivers the ultimate glass-hair effect – sleek, smooth, repaired and shiny. Enhanced with natural butters and plant oils, it not only straightens and rebuilds...
€125.58Price
Shinique Keratin Flow Professional Keratin Hair Straightening 1000ml | Diana Beauty & Creative
Shinique Keratin Flow is a modern, thermo-active keratin treatment designed for professional salons and demanding clients. Its unique formula, enriched with glyoxylic acid, triple hydrolyzed keratin and a complex of 20 amino acids, delivers the ultimate glass-hair effect – sleek, smooth, repaired and shiny. Enhanced with natural butters and plant oils, it not only straightens and rebuilds...
€125.58Price
Shinique Keratin Flow Professional Keratin Hair Straightening 1000ml | Diana Beauty & Creative
Shinique Keratin Flow is a modern, thermo-active keratin treatment designed for professional salons and demanding clients. Its unique formula, enriched with glyoxylic acid, triple hydrolyzed keratin and a complex of 20 amino acids, delivers the ultimate glass-hair effect – sleek, smooth, repaired and shiny. Enhanced with natural butters and plant oils, it not only straightens and rebuilds...
€50.08Price
Shinique Keratin Flow Professional Keratin Hair Straightening 1000ml | Diana Beauty & Creative
Shinique Keratin Flow is a modern, thermo-active keratin treatment designed for professional salons and demanding clients. Its unique formula, enriched with glyoxylic acid, triple hydrolyzed keratin and a complex of 20 amino acids, delivers the ultimate glass-hair effect – sleek, smooth, repaired and shiny. Enhanced with natural butters and plant oils, it not only straightens and rebuilds...
€50.08Price
Shinique Sleek Elixir Amino Acid Nanoplastia Hair Straightening 1 kg | Diana Beauty & Creative
Shinique Sleek Elixir Amino Acid Nanoplastia is an exclusive, thermo-active treatment designed for demanding salons and clients looking for the ultimate results: straightening, repair, and color correction. The formula is based on an advanced amino acid complex, Allium Cepa bulb extract, cysteine, cysteamine, and a blend of luxurious plant oils and butters that synergistically rebuild the...
€200.82Price
Shinique Sleek Elixir Amino Acid Nanoplastia Hair Straightening 1 kg | Diana Beauty & Creative
Shinique Sleek Elixir Amino Acid Nanoplastia is an exclusive, thermo-active treatment designed for demanding salons and clients looking for the ultimate results: straightening, repair, and color correction. The formula is based on an advanced amino acid complex, Allium Cepa bulb extract, cysteine, cysteamine, and a blend of luxurious plant oils and butters that synergistically rebuild the...
€200.82Price