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In the permanent hair straightening category, you will find the most advanced products to achieve smooth, shiny and healthy-looking hair. We offer a wide range of treatments: keratin straightening, nanoplastia, amino acid nanoplastia, protein nanoplastia, biological keratin, as well as hair botox straightening and more. These treatments not only straighten but also repair and strengthen the hair from within. Enjoy silky, frizz-free hair that is easy to style and long-lastingly smooth

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  • Categories: Proteine Straightening
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
  • New
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
  • New
The Pre-Treatment Cleansing Shampoo 1000ml is a professional purifying shampoo designed to perfectly prepare the hair for any salon treatment. It removes impurities, product build-up, and excess sebum while opening the hair cuticles for optimal absorption of active ingredients. Enriched with keratin, panthenol, and...
€29.99Price
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
  • New
The Pre-Treatment Cleansing Shampoo 1000ml is a professional purifying shampoo designed to perfectly prepare the hair for any salon treatment. It removes impurities, product build-up, and excess sebum while opening the hair cuticles for optimal absorption of active ingredients. Enriched with keratin, panthenol, and...
€29.99Price
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500mlGolden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
Golden Professional Blue Brazil Protein: Straightening and nourishment in one Golden Professional Blue Brazil Protein is an organic semi-permanent hair straightening product that also deeply nourishes the hair. Its unique formula provides deeper hydration for dry hair , while its special formula cools...
€121.80Price
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500mlGolden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
Golden Professional Blue Brazil Protein: Straightening and nourishment in one Golden Professional Blue Brazil Protein is an organic semi-permanent hair straightening product that also deeply nourishes the hair. Its unique formula provides deeper hydration for dry hair , while its special formula cools...
€121.80Price
Golden Blue Brazil Protein hair straightening treatment set 500ml + 300mlGolden Blue Brazil Protein hair straightening treatment set 500ml + 300ml
Golden Professional Blue Brazil Protein: Straightening and nourishment in one Golden Professional Blue Brazil Protein is an organic semi-permanent hair straightening product that also deeply nourishes the hair. Its unique formula provides deeper hydration for dry hair , while its special formula...
€82.80Price
Golden Blue Brazil Protein hair straightening treatment set 500ml + 300mlGolden Blue Brazil Protein hair straightening treatment set 500ml + 300ml
Golden Professional Blue Brazil Protein: Straightening and nourishment in one Golden Professional Blue Brazil Protein is an organic semi-permanent hair straightening product that also deeply nourishes the hair. Its unique formula provides deeper hydration for dry hair , while its special formula...
€82.80Price
Golden Brazil Protein hair keratin treatment set 1000ml + 500mlGolden Brazil Protein hair keratin treatment set 1000ml + 500ml
Golden Brazil Protein hair keratin treatment set 1000ml + 500mlGolden Brazil Protein hair keratin treatment set 1000ml + 500ml
Golden Professional: Straightening and nourishment in one Golden Professional is a product designed for semi-permanent hair straightening and deep hair nourishment . Unlike many other straighteners, Golden Professional does not contain harmful substances such as carbocysteine, formaldehyde, and its...
€109.21Price
Golden Brazil Protein hair keratin treatment set 1000ml + 500mlGolden Brazil Protein hair keratin treatment set 1000ml + 500ml
Golden Professional: Straightening and nourishment in one Golden Professional is a product designed for semi-permanent hair straightening and deep hair nourishment . Unlike many other straighteners, Golden Professional does not contain harmful substances such as carbocysteine, formaldehyde, and its...
€109.21Price
Golden Brazil Protein hair straightening treatment set 500ml + 300mlGolden Brazil Protein hair straightening treatment set 500ml + 300ml
Golden Professional: Straightening and nourishment in one Golden Professional is a product designed for semi-permanent hair straightening and deep hair nourishment . Unlike many other straighteners, Golden Professional does not contain harmful substances such as carbocysteine, formaldehyde, and its...
€75.25Price
Golden Brazil Protein hair straightening treatment set 500ml + 300mlGolden Brazil Protein hair straightening treatment set 500ml + 300ml
Golden Professional: Straightening and nourishment in one Golden Professional is a product designed for semi-permanent hair straightening and deep hair nourishment . Unlike many other straighteners, Golden Professional does not contain harmful substances such as carbocysteine, formaldehyde, and its...
€75.25Price
€130.00
Golden Keratin Treatments Protein package SGolden Keratin Treatments Protein package S
€130.00Price
Golden Keratin Treatments Protein package SGolden Keratin Treatments Protein package S
Golden Professional Bundle: Brazilian Keratin and Care The Golden Professional Bundle combines...
€130.00Price
Golden Keratin Treatments Protein package SGolden Keratin Treatments Protein package S
Golden Professional Bundle: Brazilian Keratin and Care The Golden Professional Bundle combines...
€130.00Price
NanoPlex 300ml additive for hair straightening and regenerating treatments seals, protects, and repairsNanoPlex: Hair protection during heat styling 300ml
NanoPlex 300ml additive for hair straightening and regenerating treatments seals, protects, and repairsNanoPlex: Hair protection during heat styling 300ml
NanoPlex: Hair protection during heat styling 300ml
Nanoplastia – the strongest hair straightening
NanoPlex: Hair protection during heat styling NanoPlex is a product that offers a wide range of benefits for hair, including protection against thermal damage during heat styling. Here are some key points on how NanoPlex can protect your hair: Heat protection: NanoPlex contains ingredients that create a protective...
€52.85Price
NanoPlex 300ml additive for hair straightening and regenerating treatments seals, protects, and repairsNanoPlex: Hair protection during heat styling 300ml
NanoPlex: Hair protection during heat styling 300ml
Nanoplastia – the strongest hair straightening
NanoPlex: Hair protection during heat styling NanoPlex is a product that offers a wide range of benefits for hair, including protection against thermal damage during heat styling. Here are some key points on how NanoPlex can protect your hair: Heat protection: NanoPlex contains ingredients that create a protective...
€52.85Price
€15.99
Purify shampoo before the treatment 300 mlPurify shampoo before the treatment 300 ml
€15.99Price
Purify shampoo before the treatment 300 mlPurify shampoo before the treatment 300 ml
Purifying Shampoo 300 ml for Hair - Perfect Preparation for Hairdressing Treatments <span...
€15.99Price
Purify shampoo before the treatment 300 mlPurify shampoo before the treatment 300 ml
Purifying Shampoo 300 ml for Hair - Perfect Preparation for Hairdressing Treatments <span...
€15.99Price
Shinique Hair Boost Elixir – Set of 4 Professional Hair Boosters 4x20ml | Diana Beauty & Creative
Shinique Booster Kit is an innovative set of four professional elixirs for precise hair care in salons and at home. Each booster delivers concentrated bioactive ingredients – amino acids, lipids, proteins, and emollients – targeting specific structural problems. Hydration, nutrition, reconstruction, and shine are combined to repair, protect, and beautify the hair fiber. Perfect as an add-on...
€50.08Price
Shinique Hair Boost Elixir – Set of 4 Professional Hair Boosters 4x20ml | Diana Beauty & Creative
Shinique Booster Kit is an innovative set of four professional elixirs for precise hair care in salons and at home. Each booster delivers concentrated bioactive ingredients – amino acids, lipids, proteins, and emollients – targeting specific structural problems. Hydration, nutrition, reconstruction, and shine are combined to repair, protect, and beautify the hair fiber. Perfect as an add-on...
€50.08Price