Golden Professional - Protein / Keratine treatment

Golden Professional is designed for semi-permanent hair straightening and nourishing deep treatment. Our product doesn’t contain harmful substances such as carbocysteine, formaldehyde, and its derivatives. 

Golden Professional uses the power of natural ingredients including plant proteins, organic panthenol, hyaluronic acid, and softening urea. Glyoxylic acid is an organic component and a key ingredient that provides a long-lasting relaxing effect on hair without causing damage to the hair and scalp irritations. 

Get ready to transform your hair with our exclusive formula! Our product rebuilds and moisturises each strand to leave your hair smoother, thicker, and gorgeous than ever before. Hair becomes visibly healthier, softer, shinier, and more flexible.

PRO TIP: 

Use a Wide Plate Titanium Straightener to seal the product in the hair. 

Remember to take very tiny (2 cm wide) sections at a time and fully cover each strand with the product in the treatment.

If you're looking for the healthiest and safest alternative to keratin hair straightening without harmful carbocysteine and formaldehyde and without irritating fumes, with the guarantee to straighten any hair type - then this product is for you. 

With one set of 500 ml + 300 ml, you can do 5-6 treatments.
 
With one set of 1000 ml + 500 ml, you can do 10-12 treatments. 

The full results of the straightening treatment remain visible for 5 to 8 months. We rinse the product out at the end of the treatment (without the need to keep the product on the hair and wash at home, as with other brands), making the effect visible on the same day. Furthermore, there are no limitations for the client regarding tying and washing the hair, even the next day, providing unmatched comfort. 

How does it work? 

The products are characterized by the harmonious interaction of amino acids (which, among other things, are responsible for replenishing deficits) with aldehyde acid (responsible for straightening) and the present high concentrations of proteins, oils, and butters that intensively hydrate the hair and regenerate the structure of each hair type. Thanks to the correct parameters when applying the product using titanium plates, the substance can penetrate deeply into the hair shaft up to the disulfide bonds (responsible for hair shaft shape), changing its configuration and making the hair straight. The proteins fill in the internal gaps, resulting in soft, shiny, and regenerated hair for 5 to 8 months. The product's duration on the hair varies by using appropriate aftercare products and the hair's condition before the treatment. 

Features of Golden & Blue Protein 

✅Organic, vegan, not tested on animals 
✅Safe for pregnant women and breastfeeding mothers 
✅Contains no formaldehyde, carbocysteine, or its derivatives 
✅Does not irritate the eyes and respiratory tract 
✅The violet-blue pigment in the Blue series neutralizes yellow tones in the hair 
✅Leaves hair smooth, straight, and regenerated for 5-8 months.

INFO - Protein and other hairdressing treatments:

✅Dyeing (coloring, toners, color masks) - can be used one week after the Protein treatment. 
✅Bleaching - it's best done one week before, the roots can be lightened after 2 weeks, full hair bleaching can only be done 2-3 months after the treatment (due to the strong product that could damage the effects of the applied Protein product). ✅Keratin treatment - after a keratin treatment, the Protein treatment can be applied after 6 months. 
✅Hair extensions - the product can be applied to natural hair, but there's a risk of the product contacting some fixtures in certain hair extension methods, so it's recommended to perform the treatment after full removal of the hair extensions and reapply them after 2 weeks (to ensure the outer layer of the Protein product is fully removed, which could possibly hinder making the right connections between the hair).

Additional information:

✅The purifying shampoo Purify lathers weakly, this is normal. 
✅Avoid contact of the Protein product with metal elements. 
✅During drying and styling, evaporation of the product may occur (this is not a harmful phenomenon for both customers and professionals performing the treatment). 
✅The Golden Protein product has a rather liquid consistency due to the lack of preservatives, while the Blue Protein product, due to the higher concentrations of moisturizing substances and butters, has a thicker consistency. 
✅It is possible to use additional products from the Nano-keratin series to support the Protein treatment (Pre Nano Botox and Nano Plex). Details can be found in the corresponding brochure of this series.

To prolong the effect of the treatment use Diana Home Care shampoo and conditioner. View our aftercare products here.

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