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In the permanent hair straightening category, you will find the most advanced products to achieve smooth, shiny and healthy-looking hair. We offer a wide range of treatments: keratin straightening, nanoplastia, amino acid nanoplastia, protein nanoplastia, biological keratin, as well as hair botox straightening and more. These treatments not only straighten but also repair and strengthen the hair from within. Enjoy silky, frizz-free hair that is easy to style and long-lastingly smooth

Subcategory
Keratin Hair Straightening
Keratin Hair Straightening
Proteine Straightening
Proteine Straightening
NanoProtein hair straightening
NanoProtein hair straightening
Bio keratin hair straightening Bioliss
Bio keratin hair straightening Bioliss
Nanoplastia – the strongest hair straightening
Nanoplastia – the strongest hair straightening
Amino acid Nanoplastia
Amino acid Nanoplastia
Hair Botox straightening
Hair Botox straightening

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Bioliss Homecare Maintenance Mask 250 ml
€13.84
Bioliss Homecare Maintenance Mask 250 mlBioliss Homecare Maintenance Mask 250 ml
Bioliss Homecare Maintenance Mask 250 ml
€13.84Price
Bioliss Homecare Maintenance Mask 250 mlBioliss Homecare Maintenance Mask 250 ml
Bioliss Homecare Maintenance Mask 250 ml
Home
Bioliss Homecare Maintenance Mask The formula of the Bioliss Homecare Maintenance Mask is based on moisturizing, emollient, and protein substances, providing comprehensive protection after straightening treatments and extending the duration of the effects. The compositions of the care line are compatible with the compositions of the straightening line and also have the...
€13.84Price
Bioliss Homecare Maintenance Mask 250 mlBioliss Homecare Maintenance Mask 250 ml
Bioliss Homecare Maintenance Mask 250 ml
Home
Bioliss Homecare Maintenance Mask The formula of the Bioliss Homecare Maintenance Mask is based on moisturizing, emollient, and protein substances, providing comprehensive protection after straightening treatments and extending the duration of the effects. The compositions of the care line are compatible with the compositions of the straightening line and also have the...
€13.84Price
Bioliss Homecare Maintenance Shampoo 250 ml
€13.84
Bioliss Homecare Maintenance Shampoo 250 mlBioliss Homecare Maintenance Shampoo 250 ml
Bioliss Homecare Maintenance Shampoo 250 ml
€13.84Price
Bioliss Homecare Maintenance Shampoo 250 mlBioliss Homecare Maintenance Shampoo 250 ml
Bioliss Homecare Maintenance Shampoo 250 ml
Bio keratin hair straightening Bioliss
Bioliss Homecare Maintenance Shampoo Bioliss Homecare Maintenance Shampoo is formulated with mild cleansing agents that are gentle on the scalp and hair shaft, without disrupting the hydrolipid barrier of the scalp or damaging the hair along its length. The shampoo optimizes scalp hydration and provides moisture, softness, and shine to the hair. The shampoo is ideal for...
€13.84Price
Bioliss Homecare Maintenance Shampoo 250 mlBioliss Homecare Maintenance Shampoo 250 ml
Bioliss Homecare Maintenance Shampoo 250 ml
Bio keratin hair straightening Bioliss
Bioliss Homecare Maintenance Shampoo Bioliss Homecare Maintenance Shampoo is formulated with mild cleansing agents that are gentle on the scalp and hair shaft, without disrupting the hydrolipid barrier of the scalp or damaging the hair along its length. The shampoo optimizes scalp hydration and provides moisture, softness, and shine to the hair. The shampoo is ideal for...
€13.84Price
Bioliss – Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Shampoo 250 ml + Mask 250 ml
€65.66
Bioliss – Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Shampoo 250 ml + Mask 250 mlBioliss – Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Shampoo 250 ml + Mask 250 ml
Bioliss – Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Shampoo 250 ml + Mask 250 ml
€65.66Price
Bioliss – Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Shampoo 250 ml + Mask 250 mlBioliss – Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Shampoo 250 ml + Mask 250 ml
Bioliss – Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Shampoo 250 ml + Mask 250 ml
Hair treatments
Professional Bioliss set for salons: includes 250 g bioplasty fluid, 100 ml clarifying shampoo, 250 ml aftercare shampoo and 250 ml mask. Straightens, smooths and rebuilds hair without formaldehyde. The aftercare extends the effect and protects hair from damage. Perfect for dry, frizzy and chemically treated hair.
€65.66Price
Bioliss – Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Shampoo 250 ml + Mask 250 mlBioliss – Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Shampoo 250 ml + Mask 250 ml
Bioliss – Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Shampoo 250 ml + Mask 250 ml
Hair treatments
Professional Bioliss set for salons: includes 250 g bioplasty fluid, 100 ml clarifying shampoo, 250 ml aftercare shampoo and 250 ml mask. Straightens, smooths and rebuilds hair without formaldehyde. The aftercare extends the effect and protects hair from damage. Perfect for dry, frizzy and chemically treated hair.
€65.66Price
Bioliss – Professional Set: Bioplasty 250 g + Shampoo 250 ml + Mask 250 ml + Thermal Straightening Iron
€199.99
Bioliss – Professional Set: Bioplasty 250 g + Shampoo 250 ml + Mask 250 ml + Thermal Straightening Iron
Bioliss – Professional Set: Bioplasty 250 g + Shampoo 250 ml + Mask 250 ml + Thermal Straightening Iron
€199.99Price
Bioliss – Professional Set: Bioplasty 250 g + Shampoo 250 ml + Mask 250 ml + Thermal Straightening Iron
Bioliss – Professional Set: Bioplasty 250 g + Shampoo 250 ml + Mask 250 ml + Thermal Straightening Iron
Bio keratin hair straightening Bioliss
Professional Bioliss set designed for hair salons. Includes: 250 g bioplasty treatment, 250 ml shampoo, 250 ml mask, and thermal straightening iron for regenerating and smoothing treatments. Bioplasty straightens and repairs hair without formaldehyde, while aftercare seals the cuticles and extends the effect. Ideal for dry, frizzy, or damaged hair – safe for pregnant women and breastfeeding...
€199.99Price
Bioliss – Professional Set: Bioplasty 250 g + Shampoo 250 ml + Mask 250 ml + Thermal Straightening Iron
Bioliss – Professional Set: Bioplasty 250 g + Shampoo 250 ml + Mask 250 ml + Thermal Straightening Iron
Bio keratin hair straightening Bioliss
Professional Bioliss set designed for hair salons. Includes: 250 g bioplasty treatment, 250 ml shampoo, 250 ml mask, and thermal straightening iron for regenerating and smoothing treatments. Bioplasty straightens and repairs hair without formaldehyde, while aftercare seals the cuticles and extends the effect. Ideal for dry, frizzy, or damaged hair – safe for pregnant women and breastfeeding...
€199.99Price
Bioplastia BIOLISS - set of cleansing shampoo 100 ml + smoothing fluid 250 ml
€50.08
Bioplastia BIOLISS - set of cleansing shampoo 100 ml + smoothing fluid 250 mlBioplastia BIOLISS - set of cleansing shampoo 100 ml + smoothing fluid 250 ml
Bioplastia BIOLISS - set of cleansing shampoo 100 ml + smoothing fluid 250 ml
€50.08Price
Bioplastia BIOLISS - set of cleansing shampoo 100 ml + smoothing fluid 250 mlBioplastia BIOLISS - set of cleansing shampoo 100 ml + smoothing fluid 250 ml
Bioplastia BIOLISS - set of cleansing shampoo 100 ml + smoothing fluid 250 ml
Bio keratin hair straightening Bioliss
Bioplastia Bioliss Bioplastia Bioliss is a revolutionary premium product created with the highest hairdressing standards in mind. Thanks to the advanced formula based on the beneficial effects of organic acids, Bioliss not only enables perfect hair straightening but also ensures the durability of the effect for up to 8 months. The unique formulation of the product not only...
€50.08Price
Bioplastia BIOLISS - set of cleansing shampoo 100 ml + smoothing fluid 250 mlBioplastia BIOLISS - set of cleansing shampoo 100 ml + smoothing fluid 250 ml
Bioplastia BIOLISS - set of cleansing shampoo 100 ml + smoothing fluid 250 ml
Bio keratin hair straightening Bioliss
Bioplastia Bioliss Bioplastia Bioliss is a revolutionary premium product created with the highest hairdressing standards in mind. Thanks to the advanced formula based on the beneficial effects of organic acids, Bioliss not only enables perfect hair straightening but also ensures the durability of the effect for up to 8 months. The unique formulation of the product not only...
€50.08Price
Bioplastia BIOLISS - set of cleansing shampoo 500 ml + smoothing fluid 1000 ml
€150.74
Bioplastia BIOLISS - set of cleansing shampoo 500 ml + smoothing fluid 1000 mlBioplastia BIOLISS - set of cleansing shampoo 500 ml + smoothing fluid 1000 ml
Bioplastia BIOLISS - set of cleansing shampoo 500 ml + smoothing fluid 1000 ml
€150.74Price
Bioplastia BIOLISS - set of cleansing shampoo 500 ml + smoothing fluid 1000 mlBioplastia BIOLISS - set of cleansing shampoo 500 ml + smoothing fluid 1000 ml
Bioplastia BIOLISS - set of cleansing shampoo 500 ml + smoothing fluid 1000 ml
Bio keratin hair straightening Bioliss
Bioplastia Bioliss Bioplastia Bioliss is a revolutionary premium product created with the highest hairdressing standards in mind. Thanks to the advanced formula based on the beneficial effects of organic acids, Bioliss not only enables perfect hair straightening but also ensures the durability of the effect for up to 8 months. The unique formulation of the product not only...
€150.74Price
Bioplastia BIOLISS - set of cleansing shampoo 500 ml + smoothing fluid 1000 mlBioplastia BIOLISS - set of cleansing shampoo 500 ml + smoothing fluid 1000 ml
Bioplastia BIOLISS - set of cleansing shampoo 500 ml + smoothing fluid 1000 ml
Bio keratin hair straightening Bioliss
Bioplastia Bioliss Bioplastia Bioliss is a revolutionary premium product created with the highest hairdressing standards in mind. Thanks to the advanced formula based on the beneficial effects of organic acids, Bioliss not only enables perfect hair straightening but also ensures the durability of the effect for up to 8 months. The unique formulation of the product not only...
€150.74Price
  • New
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
€29.99
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
  • New
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
€29.99Price
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
  • New
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
Home
The Pre-Treatment Cleansing Shampoo 1000ml is a professional purifying shampoo designed to perfectly prepare the hair for any salon treatment. It removes impurities, product build-up, and excess sebum while opening the hair cuticles for optimal absorption of active ingredients. Enriched with keratin, panthenol, and...
€29.99Price
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
  • New
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
Home
The Pre-Treatment Cleansing Shampoo 1000ml is a professional purifying shampoo designed to perfectly prepare the hair for any salon treatment. It removes impurities, product build-up, and excess sebum while opening the hair cuticles for optimal absorption of active ingredients. Enriched with keratin, panthenol, and...
€29.99Price
GOLDEN BLUE Care set 1000ml + 1000g
€55.37
GOLDEN BLUE Care set 1000ml + 1000gGOLDEN BLUE Care set 1000ml + 1000g
GOLDEN BLUE Care set 1000ml + 1000g
€55.37Price
GOLDEN BLUE Care set 1000ml + 1000gGOLDEN BLUE Care set 1000ml + 1000g
GOLDEN BLUE Care set 1000ml + 1000g
Care Sets
Golden Protein Blue Care Set: Shampoo and Mask for Blonde Hair <span...
€55.37Price
GOLDEN BLUE Care set 1000ml + 1000gGOLDEN BLUE Care set 1000ml + 1000g
GOLDEN BLUE Care set 1000ml + 1000g
Care Sets
Golden Protein Blue Care Set: Shampoo and Mask for Blonde Hair <span...
€55.37Price
GOLDEN BLUE Care set 300ml + 300g
€27.68
GOLDEN BLUE Care set 300ml + 300gGOLDEN BLUE Care set 300ml + 300g
GOLDEN BLUE Care set 300ml + 300g
€27.68Price
GOLDEN BLUE Care set 300ml + 300gGOLDEN BLUE Care set 300ml + 300g
GOLDEN BLUE Care set 300ml + 300g
Care Sets
Golden Protein Blue Care Set: Shampoo and Mask for Blonde Hair <span...
€27.68Price
GOLDEN BLUE Care set 300ml + 300gGOLDEN BLUE Care set 300ml + 300g
GOLDEN BLUE Care set 300ml + 300g
Care Sets
Golden Protein Blue Care Set: Shampoo and Mask for Blonde Hair <span...
€27.68Price
GOLDEN Care set 1000ml + 1000g
€55.37
GOLDEN Care set 1000ml + 1000gGOLDEN Care set 1000ml + 1000g
GOLDEN Care set 1000ml + 1000g
€55.37Price
GOLDEN Care set 1000ml + 1000gGOLDEN Care set 1000ml + 1000g
GOLDEN Care set 1000ml + 1000g
Care Sets
Golden Protein Care Kit – Extend the effect of straightening and take care of the beauty of your hair! <p style="margin:1rem 0px;color:#1f1f1f;font-family:'Google Sans', 'Helvetica Neue',...
€55.37Price
GOLDEN Care set 1000ml + 1000gGOLDEN Care set 1000ml + 1000g
GOLDEN Care set 1000ml + 1000g
Care Sets
Golden Protein Care Kit – Extend the effect of straightening and take care of the beauty of your hair! <p style="margin:1rem 0px;color:#1f1f1f;font-family:'Google Sans', 'Helvetica Neue',...
€55.37Price
GOLDEN Care set 300ml + 300g
€27.68
GOLDEN Care set 300ml + 300gGOLDEN Care set 300ml + 300g
GOLDEN Care set 300ml + 300g
€27.68Price
GOLDEN Care set 300ml + 300gGOLDEN Care set 300ml + 300g
GOLDEN Care set 300ml + 300g
Care Sets
Golden Protein Care Kit – Extend the effect of straightening and take care of the beauty of your hair! <p style="margin:1rem 0px;color:#1f1f1f;font-family:'Google Sans', 'Helvetica Neue',...
€27.68Price
GOLDEN Care set 300ml + 300gGOLDEN Care set 300ml + 300g
GOLDEN Care set 300ml + 300g
Care Sets
Golden Protein Care Kit – Extend the effect of straightening and take care of the beauty of your hair! <p style="margin:1rem 0px;color:#1f1f1f;font-family:'Google Sans', 'Helvetica Neue',...
€27.68Price
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
€121.80
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500mlGolden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
€121.80Price
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500mlGolden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
Proteine Straightening
Golden Professional Blue Brazil Protein: Straightening and nourishment in one Golden Professional Blue Brazil Protein is an organic semi-permanent hair straightening product that also deeply nourishes the hair. Its unique formula provides deeper hydration for dry hair , while its special formula cools...
€121.80Price
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500mlGolden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
Proteine Straightening
Golden Professional Blue Brazil Protein: Straightening and nourishment in one Golden Professional Blue Brazil Protein is an organic semi-permanent hair straightening product that also deeply nourishes the hair. Its unique formula provides deeper hydration for dry hair , while its special formula cools...
€121.80Price