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In the permanent hair straightening category, you will find the most advanced products to achieve smooth, shiny and healthy-looking hair. We offer a wide range of treatments: keratin straightening, nanoplastia, amino acid nanoplastia, protein nanoplastia, biological keratin, as well as hair botox straightening and more. These treatments not only straighten but also repair and strengthen the hair from within. Enjoy silky, frizz-free hair that is easy to style and long-lastingly smooth

Subcategory
Keratin Hair Straightening
Keratin Hair Straightening
Proteine Straightening
Proteine Straightening
NanoProtein hair straightening
NanoProtein hair straightening
Bio keratin hair straightening Bioliss
Bio keratin hair straightening Bioliss
Nanoplastia – the strongest hair straightening
Nanoplastia – the strongest hair straightening
Amino acid Nanoplastia
Amino acid Nanoplastia
Hair Botox straightening
Hair Botox straightening

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  • Categories: Keratin Hair Straightening
  • Categories: NanoProtein hair straightening
  • Categories: Proteine Straightening
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Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
€29.99
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
  • New
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
€29.99Price
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
  • New
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
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The Pre-Treatment Cleansing Shampoo 1000ml is a professional purifying shampoo designed to perfectly prepare the hair for any salon treatment. It removes impurities, product build-up, and excess sebum while opening the hair cuticles for optimal absorption of active ingredients. Enriched with keratin, panthenol, and...
€29.99Price
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
  • New
Diana Beauty & Creative Pre-Treatment Cleansing Shampoo 1000ml
Home
The Pre-Treatment Cleansing Shampoo 1000ml is a professional purifying shampoo designed to perfectly prepare the hair for any salon treatment. It removes impurities, product build-up, and excess sebum while opening the hair cuticles for optimal absorption of active ingredients. Enriched with keratin, panthenol, and...
€29.99Price
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
€121.80
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500mlGolden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
€121.80Price
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500mlGolden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
Proteine Straightening
Golden Professional Blue Brazil Protein: Straightening and nourishment in one Golden Professional Blue Brazil Protein is an organic semi-permanent hair straightening product that also deeply nourishes the hair. Its unique formula provides deeper hydration for dry hair , while its special formula cools...
€121.80Price
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500mlGolden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500ml
Proteine Straightening
Golden Professional Blue Brazil Protein: Straightening and nourishment in one Golden Professional Blue Brazil Protein is an organic semi-permanent hair straightening product that also deeply nourishes the hair. Its unique formula provides deeper hydration for dry hair , while its special formula cools...
€121.80Price
Golden Blue Brazil Protein hair straightening treatment set 500ml + 300ml
€82.80
Golden Blue Brazil Protein hair straightening treatment set 500ml + 300mlGolden Blue Brazil Protein hair straightening treatment set 500ml + 300ml
Golden Blue Brazil Protein hair straightening treatment set 500ml + 300ml
€82.80Price
Golden Blue Brazil Protein hair straightening treatment set 500ml + 300mlGolden Blue Brazil Protein hair straightening treatment set 500ml + 300ml
Golden Blue Brazil Protein hair straightening treatment set 500ml + 300ml
Proteine Straightening
Golden Professional Blue Brazil Protein: Straightening and nourishment in one Golden Professional Blue Brazil Protein is an organic semi-permanent hair straightening product that also deeply nourishes the hair. Its unique formula provides deeper hydration for dry hair , while its special formula...
€82.80Price
Golden Blue Brazil Protein hair straightening treatment set 500ml + 300mlGolden Blue Brazil Protein hair straightening treatment set 500ml + 300ml
Golden Blue Brazil Protein hair straightening treatment set 500ml + 300ml
Proteine Straightening
Golden Professional Blue Brazil Protein: Straightening and nourishment in one Golden Professional Blue Brazil Protein is an organic semi-permanent hair straightening product that also deeply nourishes the hair. Its unique formula provides deeper hydration for dry hair , while its special formula...
€82.80Price
Golden Brazil Protein hair keratin treatment set 1000ml + 500ml
€109.21
Golden Brazil Protein hair keratin treatment set 1000ml + 500mlGolden Brazil Protein hair keratin treatment set 1000ml + 500ml
Golden Brazil Protein hair keratin treatment set 1000ml + 500ml
€109.21Price
Golden Brazil Protein hair keratin treatment set 1000ml + 500mlGolden Brazil Protein hair keratin treatment set 1000ml + 500ml
Golden Brazil Protein hair keratin treatment set 1000ml + 500ml
Proteine Straightening
Golden Professional: Straightening and nourishment in one Golden Professional is a product designed for semi-permanent hair straightening and deep hair nourishment . Unlike many other straighteners, Golden Professional does not contain harmful substances such as carbocysteine, formaldehyde, and its...
€109.21Price
Golden Brazil Protein hair keratin treatment set 1000ml + 500mlGolden Brazil Protein hair keratin treatment set 1000ml + 500ml
Golden Brazil Protein hair keratin treatment set 1000ml + 500ml
Proteine Straightening
Golden Professional: Straightening and nourishment in one Golden Professional is a product designed for semi-permanent hair straightening and deep hair nourishment . Unlike many other straighteners, Golden Professional does not contain harmful substances such as carbocysteine, formaldehyde, and its...
€109.21Price
Golden Brazil Protein hair straightening treatment set 500ml + 300ml
€75.25
Golden Brazil Protein hair straightening treatment set 500ml + 300mlGolden Brazil Protein hair straightening treatment set 500ml + 300ml
Golden Brazil Protein hair straightening treatment set 500ml + 300ml
€75.25Price
Golden Brazil Protein hair straightening treatment set 500ml + 300mlGolden Brazil Protein hair straightening treatment set 500ml + 300ml
Golden Brazil Protein hair straightening treatment set 500ml + 300ml
Proteine Straightening
Golden Professional: Straightening and nourishment in one Golden Professional is a product designed for semi-permanent hair straightening and deep hair nourishment . Unlike many other straighteners, Golden Professional does not contain harmful substances such as carbocysteine, formaldehyde, and its...
€75.25Price
Golden Brazil Protein hair straightening treatment set 500ml + 300mlGolden Brazil Protein hair straightening treatment set 500ml + 300ml
Golden Brazil Protein hair straightening treatment set 500ml + 300ml
Proteine Straightening
Golden Professional: Straightening and nourishment in one Golden Professional is a product designed for semi-permanent hair straightening and deep hair nourishment . Unlike many other straighteners, Golden Professional does not contain harmful substances such as carbocysteine, formaldehyde, and its...
€75.25Price
Golden Keratin Treatments Protein package S
€130.00
Golden Keratin Treatments Protein package SGolden Keratin Treatments Protein package S
Golden Keratin Treatments Protein package S
€130.00Price
Golden Keratin Treatments Protein package SGolden Keratin Treatments Protein package S
Golden Keratin Treatments Protein package S
Proteine Straightening
Golden Professional Bundle: Brazilian Keratin and Care The Golden Professional Bundle combines...
€130.00Price
Golden Keratin Treatments Protein package SGolden Keratin Treatments Protein package S
Golden Keratin Treatments Protein package S
Proteine Straightening
Golden Professional Bundle: Brazilian Keratin and Care The Golden Professional Bundle combines...
€130.00Price
NanoPlex: Hair protection during heat styling 300ml
€52.85
NanoPlex 300ml additive for hair straightening and regenerating treatments seals, protects, and repairsNanoPlex: Hair protection during heat styling 300ml
NanoPlex: Hair protection during heat styling 300ml
€52.85Price
NanoPlex 300ml additive for hair straightening and regenerating treatments seals, protects, and repairsNanoPlex: Hair protection during heat styling 300ml
NanoPlex: Hair protection during heat styling 300ml
Nanoplastia – the strongest hair straightening
NanoPlex: Hair protection during heat styling NanoPlex is a product that offers a wide range of benefits for hair, including protection against thermal damage during heat styling. Here are some key points on how NanoPlex can protect your hair: Heat protection: NanoPlex contains ingredients that create a protective...
€52.85Price
NanoPlex 300ml additive for hair straightening and regenerating treatments seals, protects, and repairsNanoPlex: Hair protection during heat styling 300ml
NanoPlex: Hair protection during heat styling 300ml
Nanoplastia – the strongest hair straightening
NanoPlex: Hair protection during heat styling NanoPlex is a product that offers a wide range of benefits for hair, including protection against thermal damage during heat styling. Here are some key points on how NanoPlex can protect your hair: Heat protection: NanoPlex contains ingredients that create a protective...
€52.85Price
Nanoprotein LumiLiss 1000ml Brazilian straightening
€198.56
Nanoprotein LumiLiss 1000ml Brazilian straighteningNanoprotein LumiLiss 1000ml Brazilian straightening
Nanoprotein LumiLiss 1000ml Brazilian straightening
€198.56Price
Nanoprotein LumiLiss 1000ml Brazilian straighteningNanoprotein LumiLiss 1000ml Brazilian straightening
Nanoprotein LumiLiss 1000ml Brazilian straightening
NanoProtein hair straightening
NanoProtein Lumi Liss – Smoothing & Reconstructing Hair Treatment without Formaldehyde (1000 ml) NanoProteiny Lumi Liss is more than just straightening – it’s a luxurious, formaldehyde-free hair ritual that smooths, restores, and nourishes. Powered by glyoxylic acid and enriched with natural oils (amla, coconut, rice, jasmine, shea butter) plus keratin, biotin, and...
€198.56Price
Nanoprotein LumiLiss 1000ml Brazilian straighteningNanoprotein LumiLiss 1000ml Brazilian straightening
Nanoprotein LumiLiss 1000ml Brazilian straightening
NanoProtein hair straightening
NanoProtein Lumi Liss – Smoothing & Reconstructing Hair Treatment without Formaldehyde (1000 ml) NanoProteiny Lumi Liss is more than just straightening – it’s a luxurious, formaldehyde-free hair ritual that smooths, restores, and nourishes. Powered by glyoxylic acid and enriched with natural oils (amla, coconut, rice, jasmine, shea butter) plus keratin, biotin, and...
€198.56Price
Nanoprotein LumiLiss 200ml Brazilian straightening
€62.66
Nanoprotein LumiLiss 200ml Brazilian straighteningNanoprotein LumiLiss 200ml Brazilian straightening
Nanoprotein LumiLiss 200ml Brazilian straightening
€62.66Price
Nanoprotein LumiLiss 200ml Brazilian straighteningNanoprotein LumiLiss 200ml Brazilian straightening
Nanoprotein LumiLiss 200ml Brazilian straightening
NanoProtein hair straightening
NanoProtein Lumi Liss – Smoothing & Reconstructing Hair Treatment without Formaldehyde (200ml ) NanoProteiny Lumi Liss is more than just straightening – it’s a luxurious, formaldehyde-free hair ritual that smooths, restores, and nourishes. Powered by glyoxylic acid and enriched with natural oils (amla, coconut, rice, jasmine, shea butter) plus keratin, biotin, and horsetail...
€62.66Price
Nanoprotein LumiLiss 200ml Brazilian straighteningNanoprotein LumiLiss 200ml Brazilian straightening
Nanoprotein LumiLiss 200ml Brazilian straightening
NanoProtein hair straightening
NanoProtein Lumi Liss – Smoothing & Reconstructing Hair Treatment without Formaldehyde (200ml ) NanoProteiny Lumi Liss is more than just straightening – it’s a luxurious, formaldehyde-free hair ritual that smooths, restores, and nourishes. Powered by glyoxylic acid and enriched with natural oils (amla, coconut, rice, jasmine, shea butter) plus keratin, biotin, and horsetail...
€62.66Price
Premium Line Purple Homecare Set – Blonde Hair Shampoo and Mask with Purple Pigment 250ml + 250ml
€32.00
Premium Line Purple Homecare Set – Blonde Hair Shampoo and Mask with Purple Pigment 250ml + 250ml
Premium Line Purple Homecare Set – Blonde Hair Shampoo and Mask with Purple Pigment 250ml + 250ml
€32.00Price
Premium Line Purple Homecare Set – Blonde Hair Shampoo and Mask with Purple Pigment 250ml + 250ml
Premium Line Purple Homecare Set – Blonde Hair Shampoo and Mask with Purple Pigment 250ml + 250ml
Premium Line
A complete care set for blonde hair after salon treatments. The shampoo and mask with purple pigment neutralize yellow tones, strengthen strands, and restore softness and shine. Collagen, keratin, jojoba oil, and almond oil regenerate and protect the hair.
€32.00Price
Premium Line Purple Homecare Set – Blonde Hair Shampoo and Mask with Purple Pigment 250ml + 250ml
Premium Line Purple Homecare Set – Blonde Hair Shampoo and Mask with Purple Pigment 250ml + 250ml
Premium Line
A complete care set for blonde hair after salon treatments. The shampoo and mask with purple pigment neutralize yellow tones, strengthen strands, and restore softness and shine. Collagen, keratin, jojoba oil, and almond oil regenerate and protect the hair.
€32.00Price
Premium Line Purple – Blonde Hair Mask with Purple Pigment 1000ml
€35.23
Premium Line Purple – Blonde Hair Mask with Purple Pigment 1000ml
Premium Line Purple – Blonde Hair Mask with Purple Pigment 1000ml
€35.23Price
Premium Line Purple – Blonde Hair Mask with Purple Pigment 1000ml
Premium Line Purple – Blonde Hair Mask with Purple Pigment 1000ml
Premium Line
Professional mask for blonde, bleached and color-treated hair. Regenerates and hydrates while neutralizing yellow tones. Enriched with collagen, keratin, jojoba oil, and almond oil.
€35.23Price
Premium Line Purple – Blonde Hair Mask with Purple Pigment 1000ml
Premium Line Purple – Blonde Hair Mask with Purple Pigment 1000ml
Premium Line
Professional mask for blonde, bleached and color-treated hair. Regenerates and hydrates while neutralizing yellow tones. Enriched with collagen, keratin, jojoba oil, and almond oil.
€35.23Price
Premium Line Purple – Blonde Hair Shampoo with Purple Pigment 1000ml
€35.24
Premium Line Purple – Blonde Hair Shampoo with Purple Pigment 1000ml
Premium Line Purple – Blonde Hair Shampoo with Purple Pigment 1000ml
€35.24Price
Premium Line Purple – Blonde Hair Shampoo with Purple Pigment 1000ml
Premium Line Purple – Blonde Hair Shampoo with Purple Pigment 1000ml
Premium Line
Luxury shampoo for daily blonde hair care. Neutralizes yellow tones, strengthens hair with collagen and keratin. Contains purple pigment, betaine, glycerin, and emollients. Available in 250 ml and 1000 ml.
€35.24Price
Premium Line Purple – Blonde Hair Shampoo with Purple Pigment 1000ml
Premium Line Purple – Blonde Hair Shampoo with Purple Pigment 1000ml
Premium Line
Luxury shampoo for daily blonde hair care. Neutralizes yellow tones, strengthens hair with collagen and keratin. Contains purple pigment, betaine, glycerin, and emollients. Available in 250 ml and 1000 ml.
€35.24Price